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Public relations writing can be a lucrative sideline for your writing career.
If you have any visibility at all, either via your byline in print publications, or via your Web writing efforts, you will be asked to write press releases.
(Writing PR is a form of copywriting - I cover PR extensively in my Seven Days To Copywriting Success ebook.)
Writing a press release is relatively simple. Here’s a template for a release.
Standard press releases versus online press releases - the keyword difference
A standard press release is around 300 words in length, and is focused on news of some kind. It’s not advertising, and if your client treats it like advertising, then resist, because newspapers and magazines have clear divisions between editorial and advertising. So in a standard press release, treat it like news and you’re set.
The online press release however, has an additional function, and that is to get traffic to your client’s Web site. This means that you need to include keywords so that the press release will be found online.
Technorati Tags: freelance writing, PR, public relations
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Angela Booth
Write And Sell Your Writing: The Power-Write Report -- 2009
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