Quick thinking scores a publicity coup

by angela.booth on June 19, 2007


In this week’s issue of Fab Freelance Writing Ezine, I discuss “Media Power For Writers”: getting publicity.

I’m a keen reader of Joan Stewart’s Publicity Hound, and in her ezine this week I read how she scored a mention in a magazine – with her Web site URL:

I never read Black Enterpise. But Publicity Hound John Easton
does. He emailed me and several other contacts a few months ago
after the magazine wrote about how he uses YouTube for publicity.
John is president of Eastonsweb Multimedia in Charlotte, North
Carolina.

He also posted a link to the article at his blog and asked his
readers to write letters to the editor, too.

I dashed off a quick letter thanking the writer for the helpful
story. And I mentioned something like “as a publicity expert,” I
understand the importance of using video for publicity, or
something like that. I also included my website URL in my
signature which, luckily, the magazine printed.

This is a brilliant example of how quick thinking scored a publicity coup.

Keep your eyes open for your own chances to score publicity: they’re more common than you imagine.

BTW, this week’s issue of Fab Freelance Writing Ezine is up now on the archive site, if you’re not a subscriber. However, you should subscribe – I often send out bonus issues which are never archived.

If you’ve never writing a press release for your freelance writing business, write one today. Publicity is the life blood of all established businesses, and that’s you, right? :-)

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