Writing white papers and case studies - sometimes it’s not worth the aggravation

by angela.booth on May 19, 2007

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Writing white papers, case studies and similar business writing materials for companies is easy and profitable.

Unfortunately, there’s a worm in this particular apple, and it’s why I’ve given up writing white papers for new clients. I can’t stand the arguments any more.

Matthew Stibbe nails the problems brilliantly.

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