You Are Your Own First Copywriting Client

If you’re thinking about developing a paying writing career, there’s an easy way to start. Start advertising and promoting your writing business, and you’ll get customers for your writing. Your customers can be editors who buy your articles or books, or businesses who need to communicate – your customers are those who need your writing products and writing skills.

Yes, I know I’m stating the obvious. However, the obvious, although it’s in plain sight, is not well understood by 95 per cent of writers. The five per cent who get it, make a brilliant success of their writing careers.

To sell your writing, develop your inner copywriter
Many writers hate the idea of self-promotion, but at some stage, every writer, no matter what he writes, turns promoter.

Some writers don’t take this well. It comes as a horrible shock to fiction writers for example, who think that once they’ve written their novel, they’ve done it all. Unfortunately no. Now comes the novel’s promotional activities — and guess what? Our proud novelist is now a copywriter.

So every writer needs to be a copywriter — there are no exceptions. Whatever kind of freelance writer you are, you’re also a copywriter.

Most copy is invisible – to be a successful writer, it must become visible to you
With my copywriting students, the hardest thing to teach them is that copy is all around them. Copy has many different uses. It’s used to make sales, to attract customers and to develop relationships. But copy’s primary purpose is to get people to take action. It’s everywhere, and like fishes swimming in water we don’t recognize copy when we see it.

You must become own first copywriting client, and get people to take action — that is to buy your work or hire you.

I always laugh when writers tell me they can’t write copy, because if they can’t write copy, sooner or later they’re going to have to learn.

You can get started as a copywriter with my ebook “First Steps in Your Copywriting Career: cash in on the demand for business writers”.

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