I’m a believer in goals. You need to know where you’re going with your freelance writing career, and how you’ll get there. And you get there, by helping other people to achieve THEIR goals.
The Content Done Better Blog has a terrific six-figure challenge. In “Inside the $125K Challenge…How hard do you want to think about all of this?” the writer talks about his goals and what it takes to meet them:
If you don’t want to think about the nature of online business, the kinds of things your clients want to accomplish, what makes online writing succeed and fail, what usability research means to a writer, how search engines work, why some copy converts and other repulses, trends in social networking and the shift to folksonomic information retrieval and organization, how to effectively market yourself, where to get information when you need it, and about 18,092,336 other things, you probably have a hard cap on your earnings.
That’s true for all areas of freelance writing. You need to invest in your learning, so you can increase your earning potential, as I explained in my post “Paying your dues as a freelance writer by learning”.
There’s no other way. Your writing, when you write for others, has to achieve certain goals. For example, if you’re writing a brochure, the business expects to get a certain amount of business from the brochure. If you’re writing Web site content, the business expects to meet search engine positioning, ranking, and branding goals, and also conversion (sales) goals.
Can you help others to achieve their goals via your writing skills? If you can, you’ll meet your own financial and other goals.
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Angela Booth
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