In my copywriters’ course, I mention the successful freelance copywriter’s mindset, that copy is everywhere, and say: ‘(you) know that you’re surrounded by copy every day, everywhere you look. Radio, TV, the Internet, newspapers, food product labels, signs: they all contain words, and a copywriter wrote them. To most people, copy is so ubiquitous it’s invisible. To you, copy signals a market. You’re observant and aware, and every time a message catches your eye, even if it’s only a street sign, you’re thinking: “Hmmm… a potential market”‘;
It’s the same with the Web. Just as they’re unaware of the air they breathe, most freelance writers are unaware of the Web as a writers’ medium – and market.
Look around you as you browse the Web today. You’ll see information, entertainment, and advertising. Somewhere behind each and every item is a WRITER.
Read my ebook, “Writing For The Web”. Many writers have used that ebook to launch successful Web freelance writing careers. You can, too.
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