Copywriting is salesmanship in writing

I enjoyed this “Multi-Media Ad Writing Made Easy”:

Imagine making a sales presentation, in writing, to a person you’ve never met and know very little about. You could do it, right? You’d simply have to depend more on your product knowledge and less on your sparkling smile, steady gaze and winning personality. You’d have to write plainly and clearly: what you’re offering to do; how you plan to do it; and why your offer is better than your competitor’s.

Congratulations. You just wrote a basic ad. Mail it to someone, or to several someones, and see what happens. If you said something worth hearing, you’re likely to make a sale.

The article is a great roundup of how to write copy whether you’re a new copywriter or a seasoned pro.

Resources:

* First Steps in Your Copywriting Career: cash in on the demand for business writers

* Get discovered as a freelance writer

* 12 tips to build your freelance copywriting services business

* The artful blogger

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